Privacy Policy

This website and any related websites, microsites, mobile applications and social media platforms (each, a “Site” and collectively, our “Sites”) is owned and operated by Smithfield Foods, Inc. or one of its subsidiary companies (collectively, “Smithfield”). Smithfield knows your privacy and security are important, so we are very sensitive to the privacy concerns of those who use our Sites.

This Privacy Policy describes how we may collect and use information about you through your use of the Sites and with whom we may share it. The Privacy Policy also describes the measures we take to protect the security of your personal information and how you can contact us to update your preferences regarding how we communicate with you or answer any questions you may have about our privacy practices.

By accessing and using this Site you agree to the terms set forth in this Privacy Policy. This Privacy Policy may be modified at any time without notice by posting the modified Privacy Policy here. You should check this Privacy Policy each time you visit the Site to identify and understand any changes made since your previous visit. By continuing to access or use the Site, you agree to be bound by any modifications to this Privacy Policy. Please consult the Site Terms of Use for additional terms and conditions that apply to your access and use of the Site.

Children Under the Age of 13

This Site is not aimed at children under 13 years of age. Any information submitted through the Site that we know or reasonably believe originated from a child under 13 years of age will be deleted. Children should never reveal their address, phone number or other personal information to any strangers on the Internet.

Information We Collect and How We Use It

Information You Provide Directly to Us

When you participate in or register on the Site for promotions, offers, programs, contests, or sweepstakes, or otherwise communicate with us, you may directly provide us with certain information, including, but not limited to, the following types of personal information:

  • Name
  • Email address
  • Phone number
  • Postal address
  • Gender
  • Marital status
  • Demographic information
  • Income Level
  • Age or birthdate
  • Family or household information
  • Information about your interests, hobbies, product preferences, or shopping activities
  • Information you affirmatively allow a third party service, such as Facebook, Twitter, or Instagram, to provide to us.

We may also offer you the opportunity to sign up for email newsletters and other communications and promotional materials. We may collect your name, email address, zip code, state and other information for purposes of sending those communications.

Information We Collect from Social Networking Services

If you choose to access or use social networking services, such as Facebook, Twitter, Instagram, etc., we may receive certain personal information that you make available to those services, including, without limitation, information about your contacts on those services. We encourage you to review the privacy policies of each social networking service you use to understand how your information may be used and shared by the service or third parties and to set your privacy settings on those services in accordance with your preferences.

Information We Collect by Automated Means When You Visit Our Sites

When you visit any of our Sites, we may collect certain information by automated means, using technologies such as cookies, web server logs, web beacons, or other technologies that collect information about your computer or device and your online activity.

Please note that our Sites or website service providers may not recognize automated browser signals regarding tracking mechanisms, such as “do not track” instructions. However, you can change your privacy preferences regarding the use of cookies and similar technologies through your browser. Cookies are files that websites send to your computer or other Internet-connected device to uniquely identify your browser or to store information or settings in your browser. Your browser may tell you how to be notified when you receive certain types of cookies and how to restrict or disable cookies. Please note, however, that without cookies you may not be able to use all of the features of the Site.

In conjunction with the gathering of information through cookies, our web servers may log information such as your device type, operating system type, browser type, domain and other system settings, as well as the language your system uses and the country and time zone where your device is located. The web server logs also may record information such as the address of the web page that referred you to the Site and the IP address of the device you use to connect to the Internet. They may also log information about your interaction with the Site, such as which pages you visit, links you click and the items you view. To control which web servers collect information by automated means, we may place tags on our web pages called “web beacons,” which are small files that link web pages to particular web servers and their cookies.

We also may use third party web analytics services on the Site, such as those of Google Analytics, ShareThis, or other analytics services. These service providers use cookies, web beacons and other technology to help us analyze how users use the Site. The information collected by the cookies and web beacons (including your IP address) will be disclosed to these service providers, who use the information to evaluate your use of the Site. To learn about opting out of Google Analytics, you may visit To learn more about opting out of ShareThis, you may visit